Revenue Matters
Revenue Matters

2023 is shaping up to be an interesting year in our industry.  Economic conditions, labor shortages, consumer behavior changes, and shifts in demand fundamentals make it a challenging operating environment. Despite these headwinds, most senior industry leaders are optimistic about what lies ahead. At Revenue Matters, our focus continues to be on assisting our partner properties in navigating these challenging times. We recognize that the timely analysis of trends, understanding of competitive actions, and good collaboration are what is needed to support both top-line performance and profit. 

Below are some recent articles that have value and direct application. Enjoy!

from the front desk

Hospitality Headlines

The State of the Hospitality Industry in 2023
By Robert Rauch, Hotel News Now
Rising out of 2022 with higher occupancies and average daily rates, the hospitality industry now has its turn for success. Staying abreast of current trends, appealing to group travelers, training your sales staff effectively, knowing the ins and outs of the business and realizing the importance of customer service are key ways to thrive in the year ahead.


15+ effective ways to increase hotel revenue and profit
How can you increase revenue and profit in 2023? When faced with this question, hoteliers may have a hard time seeing the bigger picture and getting the answers that are right for them. This article provides 15+ tactics to help you pinpoint how you can reach your goals in the upcoming year.


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Strategic Partnership

Increased revenue Case Study

Revenue Matters is always on the hunt for innovative ways to help our clients maximize not only revenues, but also profits. Our new service, Profit Matters, connects your property with our fully-vetted technology consultant to help find ways to improve your profits by identifying and analyzing everyday expenditures, such as, telephone, internet, gas, and electric. By determining ways to save money here, it will have a direct effect on maximizing your profit overall.

To sign up for your free assessment, click HERE.


Vendor Spotlight

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Using automated text messaging to drive direct bookings, Directful offers properties across the US a targeted, cost-effective platform, increasing the return of past guests. By communicating with guests before, during, and after their stay, Directful keeps your property in the forefront of guests’ minds. Real-time messaging provides an easy way to communicate with the front desk and to receive pertinent hotel announcements while in-house, and strategic marketing messages offer a way to bring those guests back.   

To learn more and start a conversation around your property, visit or reach out to your director of revenue strategies.

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Charity Spotlight

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This year, we are supporting the courageous efforts of St. Jude’s Children’s Research Hospital through our annual fitness challenge. Each year, Revenue Matters organizes a 10-week program of walking, running, and biking to raise as much money as possible for our charity. As an added goal, we also strive to “virtually” walk to all of our clients. It is the perfect way to provide support for each other and for the community around us. Stay tuned for more updates.


Ask, and You Shall Receive

Your Questions Matter!
Q: How do you measure your Group Booking Pace?
Q: How can Predictive Analytics help your revenue strategy?
Q: What does fair share mean on an OTA?

Check out other great Q&A's or submit your own here.



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We Shared, You Liked

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Your Favorite Social Media Posts of Q1 2023

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