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commercial strategy

We’re excited to launch a new suite of services designed to elevate your Commercial Strategy. Building on our current offerings, we’re expanding to deliver even more—focused on aligning all revenue-generating departments. Let’s unlock your property’s full potential, more strategically than ever.

 
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Industry Trends

State of the Industry Report
Alexandre Sinclair, Director of Revenue Strategy and Commercial Analytics

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Tips & Tricks


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What insights do you need to stay successful in the upcoming year?

How to Make AI Work for You
Harshad Methrath, Creative Director, Revenue Matters

Find out how to effectively utilize AI over various domains. Key steps include identifying goals, selecting appropriate tools, integrating AI into workflows, developing AI literacy, using AI responsibly, and encouraging experimentation.

Click here for tips on how you can make this work for you, as well as additional resources.

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Services Spotlight


commercial services


Ensure you use the right tools to stay on top of the game.

Commercial Strategy Services
Revenue Matters has launched a new suite of Commercial Strategy services designed to align and optimize all revenue-generating departments. This holistic approach extends beyond traditional revenue management by integrating marketing, sales, and other key areas to drive stronger performance. The expanded services include strategic planning, leadership alignment, and customized roadmaps tailored to your goals—offering a more comprehensive path to profitability. Built for long-term success, these offerings are designed to elevate commercial outcomes through smarter, more coordinated strategies.

Reach out to your director of revenue strategies to learn more about these exciting new services.

 
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Hospitality Headlines

Learn more about current hospitality industry trends with these curated articles.

Commercial Strategy Accelerates
HSMAI Americas

Commercial excellence is increasingly prioritized in the hotel industry, with recent trends leading to consolidating sales, marketing, and revenue management under one umbrella, ultimately leading to significant ROI on technology investments.

Summer of 2025: Navigating the economy, finances, marketing and operations in the hotel industry
CoStar, By Robert Rauch, Brick Hospitality

The hospitality industry is facing a mix of opportunities and challenges as it moves into summer 2025, prompting hotels to enhance their recruitment strategies and leverage technology for personalization and efficiency. To remain competitive, hotels must focus on creating unique guest experiences and refining their digital strategies.

Why a Hotel Commercial Strategy is Non-Negotiable
Hospitality New, By Melissa Rodrigues

The hotel industry is shifting towards a unified commercial strategy that integrates all departments, enhancing guest relationships and ensuring the hotel thrives in a competitive environment.

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