Revenue Matters - 4th Quarterly Newsletter 2023

Is 2024 destined to become the year of ambiguity? Maybe. (see what we did there?)

Economic uncertainty, regional conflicts, and an election year in the US are conspiring to make it so. The secret to navigating these uncertain times is to have clearly defined strategies in place and to ensure alignment amongst key stakeholders. Increasing revenue isn’t a strategy—it is an outcome or by-product of well-executed strategies. Undoubtedly, shifting tactics will be needed, as will testing (and retesting when needed). Courage, patience, communication, and perseverance will be required when operating in an ambiguous environment.

The Revenue Matters team is here, as commercial strategists, to be your “thinking partner” to develop successful strategies and to aid in the execution of those strategies. Teamwork, trust, and collaboration are critical ingredients in a successful partnership—particularly when the outlook is “foggy.”

Below are some relevant articles that will provide further clarity on emerging trends and opportunities. Here’s to a successful year ahead!

Hospitality Headlines

HVS Report - Global Hotel Industry 2023 Recap and 2024 Outlook
Hotel News
Regional HVS leaders from across the globe look back on the trials and tribulations of 2023 as they provide insight into what 2024 holds for the hotelier. Find out what the upcoming year has in store for you.

Google on the psychology of luxury travel
David Nickel, Jadewolf co-founder, Hospitality Today
How can you develop your brand’s unique luxury persona? It is about knowing and utilizing your key resources in sales, marketing, and management and finding those one-of-a-kind experiences that you can offer to keep your guests coming back for more.

The Rise of Artificial Intelligence in Travel: What It Means Now and in the Future
Carl Lividas, senior vice president of technology; John Bryant, vice president of science and optimization, Sojern
Artificial Intelligence is on the rise, and in travel, this means providing a better understanding of consumer behavior and insights into what travelers are really looking for. Personalized experiences and improved customer service will ultimately lead to repeat business and revenue growth with this highly influential tool.

Up for Review

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Looking to the Future

play list

How will your success sound in 2024?
Here's to your perfect playlist, brought to you by Revenue Matters:

“Nothing's Gonna Stop Us Now” ~Starship
“I'm Still Standing” ~Sir Elton John
“Takin’ Care of Business” ~Bachman Turner Overdrive
“The Secret of My Success” ~Night Ranger
“Eye of the Tiger” ~Survivor

Front & Center

ALIS Conference in January

Revenue Matters will be in attendance at this month’s ALIS conference in Los Angeles. Each year, ALIS brings together the top-tier delegates in the industry to network, explore trends, and gain insights into the hotel investment and development community. It is the world's leading and largest hotel investment conference, making it an opportunity not to miss. We hope to see you there.

Marketing Corner

Brand awareness and a consistent and strong online presence have become increasingly important as the competition in the hospitality industry grows. Revenue Matters combines all aspects of a strategic marketing campaign with paid search, retargeting, social media advertising, CRM, and website-building services to help your property optimize your potential and build a loyal fan base.

To find out more about our digital marketing services, CLICK HERE.

Ask, and You Shall Receive

Your Questions Matter!
Q: How does your BRG help to build your return guest database?
Q: Are you making good use of your channel management opportunities?
Q: Does your website content need a refresh?

Check out other great Q&A's or submit your own here.

Rave Reviews

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Your Favorite Social Media Posts of Q4 2023

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REVENUE MATTERS
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