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Revenue Matters
Revenue Matters

This summer is undoubtedly bringing on the heat, with travel on the rise. While restrictions loosen, guest demand is increasing, and the hotel industry is working overtime to accommodate the rush of avid travelers. As this demand ebbs and flows through the summer and into the fall, the need for a targeted yet flexible strategy is key to building back up to what “normal” used to look like.  

from the front desk

Hospitality Headlines

Travelers prefer booking directly with providers amid uncertainty, according to a GlobalData poll
Flexible cancellation policies and speedy refunds have made booking direct the trend among consumers. With uncertain times still lingering, trust in where guests are booking has become paramount, giving properties an edge over the OTAs.


What Does The Increase In Hotel Deflagging Mean For The Hospitality Industry?
Nathan Mayfield, Forbes
Hoteliers are moving away from the past security of owning a big brand franchise and turning their sights toward independent hotels. Budget constraints caused by the pandemic, coupled with guest trends toward personalized experiences and heightened customer service, have made the smaller, more unique hotels more marketable to the public.


Lock & key

Tricks of the Trade

Can you convey a message through pricing? Trevor’s latest Two-Minute Tip video highlights the use of numbers to communicate the quality and value a guest will experience when staying at your property. It’s time to let the numbers do the talking.

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Trevors Two-Minute Tips

key take away

Key Takeaways

Incorporating a Flash Sale into your Marketing Efforts
Social media is a trackable way to target prospective hotel guests. Flash sales are an excellent way to build immediate demand for need periods. Combining both is a great opportunity to reach those guests interested in travel to your hotel.

Discover our tips for social media flash sales and contact us to help increase interest to your hotel on this engaging and interactive channel.

Discover Tips

At Your Service

SEO/Website Audit
Is your website as impactful as it should be? Internet writing is a delicate balance between search engine optimized information and choosing the right content to keep your readers fully engaged. Simple yet effective changes to your website can make a big difference between getting that booking and not.


If you find yourself questioning your presence on the web and whether or not it may need some TLC, the Marketing Team at Revenue Matters can be that second set of eyes to ensure you are putting your best face forward.

Learn More

Check out our New & Improved Website and learn more about Revenue Matters and the other services we provide at


Ask, and You Shall Receive

Your Questions Matter!
Q:  What is a “Warm Audience” vs. a “Cold Audience” on Social Media platforms?
Q:  What is a fenced rate?
Q:  What first step should I take to start optimizing my hotel revenue strategy?

Check out other great Q&A's or submit your own on our website.

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